Good Returns To RebelMouse and Sees Traffic Growth

Craig Kanalley
Mon, 20 Oct 2025 13:45:56 +0000
Case study

So when GOOD returned to the RebelMouse platform on February 6, 2025, we were beyond excited to welcome them back. A sister site of Upworthy, which is also powered by RebelMouse, GOOD has built a strong following by providing insightful, inspiring content that explores the cultural and social issues of our time. They do so with both depth and optimism. Their storytelling helps readers make sense of the modern world, and empowers them to shape it for the better.

What We Did

Blueprint redesign

Smart recirculation modules

Increased page speed and server response time

Solution

Our RebelMouse Blueprint designs are specifically crafted to enhance technical SEO and user experience across the board. By implementing a Blueprint design, we increased the PageSpeed scores and dramatically decreased the server response time, as well as making the structured data more clean and clear.

The user experience is also enhanced through non-invasive sign up modules, decreased headline clutter (paradox of choice), and AI-powered recirculation units, giving users incredibly precise additional links to click.

The Results

Since their relaunch with RebelMouse, GOOD has experienced tremendous growth.

This growth happened in the February to March time frame that included a Google Search core algorithm update, a testament to them doing the right things and approaching content the correct way. They also regained Google Discover traffic, which they lost during the time away from us, and have had incremental growth on Google Search referrals.

This kind of rapid progress reflects the power of GOOD’s editorial vision paired with RebelMouse’s performance-optimized platform. The GOOD team deserves huge credit for this momentum — they’re incredible partners, and we’re honored to support their journey.