Keep Search a Priority With SEO-Friendly Image Filenames

Anne Burns
Thu, 07 Oct 2021 03:29:20 +0000
Images, Search strategy, Search strategy tips, Search engine, Search engine optimization

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

You can easily add alt text to any image in RebelMouse from our Entry Editor:

Example of an alt tag within RebelMouse's Entry Editor.

When used consistently, we expect SEO-friendly image filenames to positively impact your search traffic, trackable via Google's Search Console. We also believe alt tags will improve your site's search returns because it gives additional weight to vital keywords.

From a strategic standpoint, we suggest using your desired search phrase, or the SEO Headline as it's called in our SEO tab, as the alt tag of your lead media. Then, each additional image should be variations of that phrase. But keep in mind that your alt tag should always accurately describe your image. If you don't use alt tags on your images but have a caption, we will use the caption as the SEO-friendly filename instead.

Please reach out to your account manager if you have any questions about SEO-friendly filenames. Click here to read about how images on RebelMouse are optimized for performance as well.

Not on RebelMouse yet? Request a proposal and let's start working together.