RebelMouse + PostUp: A Guide to Our Email Integration

Anne Burns
Sat, 19 Dec 2020 01:05:48 +0000
Third party integrations, Mailchimp, Content publishing workflow, Newsletter integration, Content marketing, Newsletter, Email marketing, Content marketing strategy, Newsletter strategy, Newsletters

Email marketing is an effective way to reach your most loyal readers through a familiar medium. It's also a marketing trend that's gaining in popularity. In just the past 12 months, 78% of marketers have seen an increase in email engagement.

At RebelMouse, we want to make sure that email campaigns are a seamless part of your content workflow. This is why we offer easy-to-use email integrations, including PostUp. PostUp is an enterprise email solution for publishers that you can read more about here.

Here's how our integration with PostUp works.

Connecting PostUp to RebelMouse

To connect PostUp to your RebelMouse site, first reach out to your account manager. You will need to provide them with an API key and API secret shared through 1Password.

After your account is connected, you will see that your PostUp account is connected in your RebelMouse Newsletter Dashboard. From there, you will be able to manage your PostUp account, including campaign schedules, email lists, and sender information.

Managing Email Templates

We allow you to manage email templates for PostUp newsletters in our Layout & Design Tool using custom HTML and a Mustache structure.

The template should be created manually in a separate page in Layout & Design Tool:

/r/layouts-editor/#/pages/Postup

Testing Newsletter Templates

You have the option to test a PostUp newsletter campaign without sending it to anyone. To do this, locate your post ID. In Entry Editor, the post ID is a series of numbers located in the URL:

In another browser window, insert the ID into the following URL structure:

/core/mail_lists/postup/test/render/<.post_id >

Here's an example:

https://www.alternet.org/core/mail_lists/postup/test/render/2647888521

Keep in mind that this should only be used for testing purposes.

Send a Newsletter From Entry Editor

By default, writers can send PostUp newsletters from Entry Editor's user interface. However, we can provide more styling of your campaigns so that they match the look and feel of what you can create on PostUp's platform. In the screencast below, see how easy it is to turn a newsletter into a post with advanced styling options.

Here's a list of the features we added in the example above:

Exposed the list of latest stories in the left bar so that users can drag-and-drop them into Particle Assembler.

Predefined the format of the newsletter by using Assembler's multicolumn layout feature with regular particles.

Exposed ad placements so that editors can easily visualize what the campaign will look like.

Automatically chose the correct sections for content creators.

Exposed only the newsletter tab to simplify the editorial workflow.

If you would like to use custom styling for your PostUp newsletter integration, or if you want to learn more about how to connect PostUp to your RebelMouse site, email support@rebelmouse.com or talk to your account manager today. View a PostUp integration sample code snippet below.

Code Example

The following is example code from RebelMouse-powered AlterNet, who uses our PostUp integration.

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