Boost Your Performance With RebelMouse’s New AMP-Rendering Engine

Anne Burns
Tue, 17 Dec 2019 16:32:50 +0000
Ux, Cms, Pageviews, Ad revenue, Mobile ux, Amp, Page views, Google amp, Page speed, Site speed, Developers, Monetization, Site optmization, Content marketing platform, Integrations, Roi, Social cms, Best cms, Social roi, Infrastructure, Digital publishing, Best cms 2020

RebelMouse is proud to announce a new rendering engine driven by Google's lightning-fast AMP format. In our relentless pursuit of world-class site performance, our team of developers put together a faster experience for our clients that includes a more cohesive codebase, quicker development output, and increased reliability and overall performance.

To do this, we used React and Node — JavaScript languages that appeal to a broad pool of developers. The same code can run on both servers and browsers, and allows us to leverage modern front end optimization tools.

Here's a quick rundown of what React, AMP, and Node are, and how RebelMouse has used them to create an AMP-focused front end experience that's fit for the next decade of publishing.

React is a JavaScript library for building user interfaces. It's maintained by Facebook and a community of individual developers and companies. React can be used as a codebase in the development of single-page and/or mobile applications. It's optimal for fetching rapidly changing data that needs to be recorded.

Read More on Wikipedia

ReactJS.org

Accelerated Mobile Pages (AMP) is a web component framework and a website publishing technology developed by Google, created to pioneer "a user-first format for web content."

Read More on Wikipedia

RebelMouse and Google AMP: A Guide

https://amp.dev

Node.js is an open-source, cross-platform, JavaScript runtime environment that executes JavaScript code outside of a browser.

Read More on Wikipedia

NodeJS.org

We've worked with these technologies for years, but now we're excited to release a purpose-built renderer to get the most out of AMP experiences. Here's what this latest upgrade brings:

Performance Boost: Since it's faster, your AMP scores improve, which gives you an additional boost in Google's algorithm, as well as on Twitter.

Streamlined Workflow: We destructured our app into smaller React components. This upgrade makes it easier to test all parts of the app for further optimization.

One Codebase: Both the back and front end have the same code, which reduces code duplication and clutter.

Battle-Tested Tools: Webpack's top-notch bundling optimizations are specialized development tools that enhance the front end, which includes hot reloading of code at runtime.

Completely Reinvented CSS/Style Injection: There are no longer inline styles. We've also perfected the output optimizations and reduced duplication.

New Middleware Service (XML-to-JSX): We now process and cache data from our Layout & Design tool into digestible code on the fly. This includes boosting the computational performance of A/B tests.

Re-Engineered Post Content Data: By creating a Post Object Model (POM), we've increased the reliability of post composition functions, which greatly improves performance.

Ads Injection 2.0: The order of your ads is now much faster, with outstanding insertion precision.

Take a look at how our new AMP-rendering engine can improve your site's performance. Here's an article page's performance results using Google's PageSpeed Insights tool without our new engine in place:

And here's the same article page being tested with our new engine in place:

If you have any questions about how we now render Google's AMP format, email support@rebelmouse.com or talk to your account manager today.