RebelWebinar #4 |?Mastering Syndication

MediaFeed Team
Tue, 01 Apr 2025 09:47:00 +0000

RebelMouse and MediaFeed held a joint webinar on content syndication with a special focus on MSN on April 23, 2025 at 1 p.m. ET.

This webinar was presented on April 2025, with hosts including Michael (President and Founder, MediaFeed), Anna (Director of Client Success, MediaFeed), and Zelle (Director of Digital Strategy, RebelMouse).

Key Takeaways from the MSN Syndication Webinar

Content Syndication Fundamentals

Content syndication is the strategic distribution of your content across external platforms and networks

It works through feeds that distribution channels display on their platforms, maintaining attribution and linking back to your site

Understand the distinction between editorial vs. advertorial content, and syndication vs. guest posting approaches

Benefits of Content Syndication

Expands audience reach beyond existing channels

Creates traffic resilience by reducing dependence on volatile algorithms

Unlocks new revenue streams without creating additional content

Builds brand authority through wider visibility

MSN Platform Overview

MSN reaches over 1 billion monthly visitors worldwide

Demographics: 50%+ college graduates with 15% more spending power than average

Predominantly 35-55+ age range with equal gender distribution (50% male/50% female)

Heavy weekday/office usage primarily on desktop (less than 10% mobile)

Many MSN users aren't on other platforms (30% not on Facebook, 60% not on Instagram)

MSN Content Formats

Regular articles: For breaking news, evergreen topics, and analysis

Slideshows: Visual content for travel, entertainment, lifestyle, and listicles

Videos: Both embedded in articles and dedicated through MSN Watch platform

Technical Implementation

The RebelMouse Entry Editor simplifies MSN syndication with dedicated fields

Custom Feeds Dashboard allows precise control over what appears in your MSN feed

MSN taxonomy support maps your sections to MSN categories without changing site structure

Special handling for videos (especially YouTube embeds)

SEO Considerations

Evidence shows syndicated content experiences improved search rankings

Client data showed increases in SERPs, backlinks, and keyword traffic

Use canonical tags and proper attribution to avoid duplicate content issues

For best results, make sure original content is indexed first before syndication (especially for non-news content)

Best Practices

Create high-quality, original content with clear, compelling headlines

Use SEO-friendly structure with clear subheadings and concise paragraphs

Include relevant multimedia (images, infographics, videos)

Follow MSN editorial guidelines and policies

Add strategic CTAs to drive further engagement